1. Create urgency. Set expiration dates.
All good marketing includes a call to action – you need to prompt the customer to act. If your coupon is open ended, busy people have a way of letting life’s other distractions interfere. So, put an expiration date on the promotion and communicate that loud and clear. This will create a sense of urgency around taking your offer. If you can, send a reminder when the promotion is expiring. If your customers are like most humans, they won’t act until it’s their last chance.
2. Offer a coupon as incentive to sign up for your newsletter.
We often talk about having a goal to “convert” people when they visit your website. This goal doesn’t always have to be “buy a print.” Would you benefit from getting more names to add to your monthly newsletter? If you would, why not give people an incentive to register with you? Offer a “10% off” coupon to everyone who signs up for your newsletter. You can email them the coupon and use the email to tell them more about your products and services. You now have a new prospect in your marketing database for regular follow up.
3. Tie coupons to holidays and other seasonal occasions.
From a marketing perspective, the best thing about a promotion is that it gives you a reason to re-connect with prospects and clients. You’ve got something to share with them that is of value – it is a welcome intrusion. Connecting this discount to a moment when people are likely buying things makes it extra powerful. “You previously expressed interest in my fine art prints, and I thought you’d appreciate a personal discount for your holiday gifting.” Or, “For Valentine’s day, here’s a special offer to purchase some additional prints from your wedding.”
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